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Title: Marketing Mix

Essay Details

Subject: Business
Author: Joyce M
Date: July 25, 2011
Level: University
Grade: A
Length: 5 / 1299
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

(QuickMBA, 2007, 3) Physical products should include warranty information, service and installation options, and detailed instructions. Service products should include the same type of information but also include a mission statement that details the integrity and ethical standards a company stands by...

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Other aspects to consider are financing options, leases, discounts, and customer reaction or acceptance. The geographic areas also impact pricing as the economy and cost of living affects areas differently. Prices set according to one area or target market may not appeal to customers in other areas that have higher costs of living...

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