Title: Marketing Mix
Essay Details
| Subject: | Business |
| Author: | Joyce M |
| Date: | July 25, 2011 |
| Level: | University |
| Grade: | A |
| Length: | 5 / 1299 |
| No of views: | 0 |
| Essay rating: | good 0, average 0, bad 0 (total score: 0) |
Essay text:
(QuickMBA, 2007, 3) Physical products should include warranty information, service and installation options, and detailed instructions. Service products should include the same type of information but also include a mission statement that details the integrity and ethical standards a company stands by...
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Other aspects to consider are financing options, leases, discounts, and customer reaction or acceptance. The geographic areas also impact pricing as the economy and cost of living affects areas differently. Prices set according to one area or target market may not appeal to customers in other areas that have higher costs of living...
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Common topics in this essay:
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