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Essay text:
Marketing is defined by Merriam Webster as the process or technique of promoting, selling, and distributing a product or service (Agnes, 2002).
Before enrolling in Marketing 421, a personal definition of marketing that existed would have only included the advertising aspect. Excluding the other aspects was due to ignorance and the lack of understanding about the complex subject of marketing. Now that the subject has been explored, a new revised definition of marketing exists. One would come to understand that marketing begins to as a relationship between a product or service producer and the consumer...
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