Marketing Mix
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Title: Marketing Mix

Essay Details:

Subject: Business
Author: Rachael H
Date: March 22, 2014
Level: University
Grade: A
Length: 4 / 1126

Essay text:

Developments of the product’s quality, design, or brand name are important when trying to match with customers’ needs and wants. An organization should explain how their product’s features benefit the customer. For example, as number one home improvement retailer in U.S., Home Depot’s vision was to be the largest home improvement warehouse than any competitor, a one-stop shopping place for the do-it-yourselfer. Hence, to achieve this goal, their “inventory in the company’s stores carry over 40,000 different kinds of building materials, home improvement supplies, and lawn and garden products, as well as 250,000 products that can be special ordered” (Home Depot, 2008)...

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