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Title: Marketing Mix

Essay Details

Subject: Business
Author:
Date: February 10, 2016
Level: University
Grade: A
Length: 4 / 902
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The term Marketing Mix refers to “the four Ps” of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer then create marketing strategies that will satisfy the demand...

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When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer then create marketing strategies that will satisfy the demand. The marketing mix should also meet or exceed the goals of that company (Kotler & Keller, 2006). The marketing mix is the parameters that a marketing manager can control, subject to internal and external constraints of marketing environment...

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