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Product also consists of strategy decision areas such as physical goods, service, features, benefits, quality level, accessories, installation, instructions, warranty, product lines, packaging, and branding (Perreault & McCarthy, 2004). The product can be thought of as the complete package from start to finish.
Whole Foods Market focuses on a product line that consists of natural and organic foods. The product line is of the highest quality of naturally preserved foods. When most grocery stores were focused on profit margins, Whole Foods Market was focused on quality of the product. When it comes to its products, Whole Foods Market has a strong philosophy:
We obtain our products locally and from all over the world, often from small, uniquely dedicated food artisans...
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