Title: Marketing Mix

Essay Details

Subject: Business
Author: Jerry H
Date: June 17, 2016
Level: University
Grade: A
Length: 4 / 935
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The importance of the coordination of the elements is so that one can be sure they are not sending mixed messages to the consumer and confusing them, the elements should all contain the same message. Another important point that this article makes is that properly using the marketing mix to develop your marketing strategy, will help meet the nature and needs of one's specified target market...

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It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained". The article summarizes how Jerome McCarthy who referred to the marketing mix as the four P's, defines how the elements are to be used. He states that marketers have these elements available to them to assist in developing a marketing strategy...

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