Title: Marketing Mini-Project

Essay Details

Subject: Business
Author: George H
Date: February 2, 2012
Level: University
Grade: A
Length: 4 / 1173
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Aldo carries fashion shoes which attract people who are more considering about the look of themselves. Payless Shoes has different brand of shoes and style with lower price which is more acceptable than most of the shoe stores; however, the selection of shoes are less and not trendy. Sport?¦s Check provides more selections of outdoor shoes which targets the people who are seeking for and considering about the functionalities and comfortableness...

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In Aldo, the purchased groups are mostly female and very few male. Aldo?¦s targeted consumers are people who are capable of sustaining a higher price range of trendy products. Moreover, the ratio of space used to display female and male products in all Aldo branches is about three to two. Although the display products are updated on a biweekly basis, men?¦s shoes updates every quarter...

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