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Title: marketing management - promotion

Essay Details

Subject: Business
Author: Brett B
Date: December 24, 2015
Level: University
Grade: B
Length: 3 / 811
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It is the same with promotions. You can 'integrate' different aspects of the promotions mix to deliver a unique campaign. The elements of the promotions mix are: 1. Personal Selling 2. Sales Promotion 3. Public Relations 4. Direct Mail 5. Trade Fairs and Exhibitions 6. Advertising 7. Sponsorship The elements of the promotions mix are integrated to form a coherent campaign...

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Direct Mail 5. Trade Fairs and Exhibitions 6. Advertising 7. Sponsorship The elements of the promotions mix are integrated to form a coherent campaign. As with all forms of communication. The message from the marketer follows the 'communications process' as illustrated above. For example, a radio advert is made for a car manufacturer...

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