Title: Marketing Management
|Date:||January 21, 2015|
|Length:||2 / 416|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
• Inelastic demand is a price-related demand in which a decrease in price decreases whole revenue. T/F
• Competition is very hard when the product is in the early growth stage of its PLC. T/F
• Positioning of products is always done against competitors’ product only. T/F
• When both entry and exit barriers are high, profit potential are also high but the risk remains low...
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• When both entry and exit barriers are high, profit potential are also high but the risk remains low. T/F
• Niche market segment has the potential to grow in time to come. T/F
• At different selling prices of a product, break even point of a company will not change. T/F
• Differentiation strategy may be used to pursue either a broad or a narrow target market...
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