Title: Marketing management
|Date:||February 13, 2015|
|Length:||13 / 3614|
|No of views:||0|
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What were the major elements of its success?
Pentium was (and still is) the best-known brand name of all personal computer microprocessors. Intel started out at the end of the sixties and was the first to introduce a microchip with semi conductors. It was also Intel's Gordon Moore that predicted that the capacity of a chip would double every 18 months and it was Intel that did the just that almost ever since...
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Intel also learnt from its strategic dissonances (and their bitter results) and was relatively quicker to change and harvest from this new campaign. At the heart of the success of this campaign was the co-branding strategy where the Intel inside message was located near the established big cats of the PC markets e...
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