Title: Marketing James Patterson Books

Essay Details

Subject: Business
Author: James G
Date: June 28, 2015
Level: University
Grade: A
Length: 4 / 1034
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

He has generated the majority of his sales through a loyal readership that consistently lines up to buy his next installment. Keenly aware of this dedicated following, Patterson successfully sought to augment the proliferation of his titles with co-authors familiar with his brand that could share the workload, creating a virtual assembly-line of best-sellers...

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Despite this enormous success, the Patterson brand still has a sizeable opportunity for growth. Patterson cites a need to broaden his, relative to other best-selling authors, narrow reader base to capture a greater percentage of the "omnivorous" readers, amongst whom his brand penetration was much lower...

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