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Title: Marketing Issues

Essay Details

Subject: Business
Author: Susan S
Date: April 6, 2014
Level: University
Grade: A
Length: 2 / 539
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Kudler is also looking at hosting live demonstrations at customers’ homes if they wish. Kudler is also looking to create a unique “Frequent Shopper Program” or loyalty rewards program. This program would not be on normal day to day purchases as others offer. Kudler’s program will work like some of the finer hotels and such...

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Kudler’s program will work like some of the finer hotels and such. They will offer rewards such as higher end staples, upgrades to first class on certain airlines, or possibly other specialty food items. Kudler will also take the information from this program and try to “create a more intimate relationship with their customers” (Historical Sales Data, 2008) by creating a tracking system that tracks behavior over time and not by item...

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