Title: Marketing Is Marketing
Essay Details


Subject: | Business |
Author: | Anita S |
Date: | June 16, 2016 |
Level: | University |
Grade: | B |
Length: | 8 / 2260 |
No of views: | 0 |
Essay rating: | good 0, average 0, bad 0 (total score: 0) |
Essay text:
While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Intends to spark some discussion pertaining to the extent to which marketers can safely generalize when discussing the nature and characteristics of marketing. Are we correct in offering students and in-company training program generalizations that cut across the marketing domain? Are we doing justice to the core nuances if we simply draw out the variations between consumer goods, services, industrial and business-to-business marketing? Is there a different perspective that should, in the new millennium, be the focus of textbooks and marketing courses?
Content Indicators: readability, Practice implications, originality, Research Implications*
Marketing is marketing, irrespective of the product or marketplace...
Showed first 250 characters
Do you need an essay?
Here are the options you can choose from:
- Order plagiarism free custom written essay
- All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
- Prices start from $12.99/page
Do you need many essays?
FULL access to essays database
- This option gives you the immediate access to all 184 988 essays
- You get access to all the essays and can view as many of them as you like for as little as $28.95/month
Are we correct in offering students and in-company training program generalizations that cut across the marketing domain? Are we doing justice to the core nuances if we simply draw out the variations between consumer goods, services, industrial and business-to-business marketing? Is there a different perspective that should, in the new millennium, be the focus of textbooks and marketing courses?
Content Indicators: readability, Practice implications, originality, Research Implications*
Marketing is marketing, irrespective of the product or marketplace...
Showed next 250 characters
Total price: $10.00 |
|
Common topics in this essay:
- A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
- Analyzing Marketing Opportunities
- Analyzing Marketing Opportunities
- Branding in Product Marketing
- Can information systems provide businesses with a competitive edge? Are such IT related competitive advantages sustainable in the long run? Why or why not?
- Creating Sustainable Competitive Advantage: The Toyota Philosophy and Its Effects
- Identify Marketing Opportunities(Conair)
- In certain cases Porter's Diamond of Competitive Advantage may not be an appropriate framework for the analysis of a nation's sources of competitive advantage.
- Marketers frequently adapt and change the well established marketing theoties and models
- Services Marketing Mix In Education Service
- Gronroos: Service Management&Marketing Summary & Point of View chapters 7,8,9
- Ethical Marketing for Competitive Advantage on the Internet
- Creating Competitive Edge In A Ever Changing World
- Intel Marketing - Branding
Comments
Similar Essays:
2 pages / 383 words |
||
2 pages / 334 words |
||
3 pages / 887 words |
||
8 pages / 2260 words |
||
Tetrosyl: Marketing Strategies 2 pages / 566 words |
||
2 pages / 460 words |
||
8 pages / 2260 words |