Title: marketing intelligence

Essay Details

Subject: Business
Author: Lori C
Date: December 12, 2013
Level: University
Grade: A
Length: 19 / 5672
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The company can obtain information about whether its customers are happy or, as can be the case, dissatisfied. Various methods exist to evaluate customer satisfaction: ? Customer Complaints System/Phone line: The cheese company can open a free customer helpline, making sure that the phone number is displayed clearly on the product package, or on leaflets, cards, etc accompanying each purchase...

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Through careful wording, customers can be made to feel free to express satisfaction or make complaints. E.g.:" Cheese Company is committed to give you full satisfaction through our high-quality and local products. However, should you have any queries or complaints, we will be glad to help you at the 091 XXXXXX"...

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