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According to Kerin, Hartley, Berkowitz, & Rudelius, (2006), "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its shareholders." Marketing: 1. the act of buying and selling in a market, 2. the total of activities by which transfer of title or possession of goods from seller to the buyer is effected, including advertising, shipping, storing, and selling (Urdang & Flexner 1973).
One of the most effective tools that can be utilized is a Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) analysis...
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Common topics in this essay:
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