Title: Marketing in B2B compared to B2C

Essay Details

Subject: Miscellaneous
Author: Tracey S
Date: August 24, 2014
Level: University
Grade: B
Length: 3 / 801
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Other businesses use these tools to increase marketing, function, sales, profits, and efficiency. B2C sites specifically accommodate to a certain group or a target consumer so that they can expose, sell, and market services or goods to the public. B2C sites usually seem to be more transactional-oriented than a traditional B2B site, although both types of sites have multiple transactions done on a daily basis...

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Usually consumers get online to make a transaction or purchase immediately, while B2B users are usually more exploratory and have the understanding that getting complete details about the answers they seek may take a little longer than usual. A large amount of business sites encourage the interested buyer to learn more and register, by entering some contact information to get the information that they want...

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