Title: Marketing: How B2b Differs From B2c

Essay Details

Subject: Business
Author: Aaron L
Date: May 20, 2015
Level: University
Length: 4 / 981
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs between B2B/B2C websites. In marketing there are 4 Ps. In order to determine how marketing differs on a B2C site compared to a B2B site we would have to focus on the 4 Ps of marketing which is Product: This includes packaging design, branding, trademarks, warranties, guarantees, product life cycles and new product development...

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Price: Setting profitable and justifiable prices. Place: This covers the physical distribution of goods. Promotion: Encompasses personal selling, advertising and sales promotion. All of the 4 Ps will apply to both B2C & B2B sites however the only difference is that the 4 Ps for a B2C site would relate to a business to consumer and the B2B site would be related to a business to business...

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