Title: marketing hotel la mon

Essay Details

Subject: Business
Author: Perry H
Date: November 27, 2010
Level: University
Grade: B
Length: 6 / 1626
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In order to create the foundation on which to build SMART objectives and create effective recommendations for strategical planning, following analysis have been developed: -PEST -SWOT -PORTER`S FIVE POWERS -PORTER`S GENERIC -BOSTON BOX PEST Analysis political factors: -The incremental rise in interest rates by approximately 1% , might have an effect on consumer buying power and also disposable income levels within the medium and long term...

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The implications of an overall ban would have on the industry would be more so in the pub sector, hotels having a more family orientated and diverse market segment could relish the smoke free environments. -The Disability Discrimination Act, which was brought into effect in October 2004, is very significant also...

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