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Title: Marketing generally

Essay Details

Subject: Business
Author:
Date: September 3, 2013
Level: University
Grade: A
Length: 7 / 2028
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It is commonly misunderstood as a pretentious term for advertising. But it is more than that. It is systematic attempt to fulfill human desires by producing goods and services that people will buy. It is where the wild frontiers of human nature meet the wild powers of technology. Like chivalrous lovers, marketing-oriented companies help us discover desires we never knew we had, and ways of fulfilling them we never imagined we could invent...

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Like chivalrous lovers, marketing-oriented companies help us discover desires we never knew we had, and ways of fulfilling them we never imagined we could invent. Almost everything we can buy is the result of some marketing people in some company thinking very hard about how to make us happy. They do not always get it right...

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