Title: Marketing for Online Businesses

Essay Details

Subject: Business
Author: Claudia W
Date: August 30, 2014
Level: University
Grade: B
Length: 4 / 1130
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

A business creates ads and keywords that are related to the business, which in this case is Black Greek Apparel, and when people search on Google using one of the keywords, the ad may appear next to the search results. Google has contextual targeting technology, where based on your keywords, Google can automatically match the ads the business has created with webpages that are related to those particular keywords...

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So for example if a student wanted to find a website to buy African American Greek apparel and used those exact keywords to search through Google, then Black Greek Apparel could have an ad displaying all the necessary information to draw that customer to the website. Costs of Google Ad Words In terms of costs, there are no minimum requirements...

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