Title: Marketing for Business to Business

Essay Details

Subject: Business
Author: Paul J
Date: November 21, 2015
Level: University
Grade: B
Length: 4 / 925
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

When making a consumer purchase, emotions are involved with that product. Not so when purchasing for a business. B2B depends on the relationship you have with your customers. If a person makes a wrong decision on a product for B2B, it could cost those business customers. What is B2B and B2C Marketing? Debra Murphy, with Vista Consulting states; “Research reveals that these terms were coined to differentiate internet commerce businesses that sold products primarily to consumers versus those whose market are other businesses...

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These terms expanded their definitions to refer to any business who sells primarily to the end customer (B2C) or to other businesses (B2B), both online and offline.” Although the marketing programs are the same for each type of business (events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliances), how they are executed, what they say, and the outcome of the marketing activities differ...

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