Title: marketing ethics

Essay Details

Subject: Business
Author: Harold S
Date: February 26, 2017
Level: University
Grade: A
Length: 3 / 646
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Such marketing activities that require marketing managers to utilize their moral values ethically are advertising, packaging and labeling, and global marketing. "Advertising is the most criticized of all micro-marketing activities (McCarthy 643)." What is considered as unfair or deceptive advertising is very difficult to pinpoint, because times have changed and continue to change on a day to day basis...

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What one person may consider unfair or deceptive may not be unfair or deceptive to another person. There are no clear cut guidelines for marketing manager's to go by, so they must utilize their own judgement based on their own moral standards. But, in the United States their is an administrative agency that has the power to control unfair or deceptive business practices...

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