Title: Marketing Ethics

Essay Details

Subject: Business
Author: Janet W
Date: December 6, 2015
Level: University
Grade: A
Length: 2 / 520
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Is the marketing campaign for the ?Yorkie' chocolate bar, which states "It's not for girls" ethical? Is it ethical for a life insurance company to show a family distraught by the death of a loved one on a television advert, in order to frighten people into buying life insurance from them? Things like this needs to be considered when marketing a firm's product of service...

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For example, recently there was debate over whether or not unhealthy food should be allowed to be promoted on children's television. Labour MP Debra Shipley said "Advertisements which promote food and drink high in fat, salt and sugar should be banned from children's television". She says that the images of burgers, biscuits, crisps and fizzy drinks can only contribute to the onset of obesity in later life...

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