Title: Marketing Differences between B2C and B2B Websites

Essay Details

Subject: Technology
Author: William H
Date: April 16, 2015
Level: University
Grade: A
Length: 5 / 1424
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Thus, the mixing or blending of the four Ps (product, place, price, and promotion) in such a way to attain both the business and target market's goals and objectives is the key to success. The correct marketing mix, or blend, will help both a B2B or B2C site develop a successful marketing strategy plus a highly effective marketing plan...

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The correct marketing mix, or blend, will help both a B2B or B2C site develop a successful marketing strategy plus a highly effective marketing plan. Both B2B and B2C sites must consider the intended market when blending the mix elements. Knowing the intended market and understanding their wants and needs helps to build a marketing mix that satisfies those needs and wants, but also meet or exceed the organization's objectives...

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