Title: Marketing Differences: B2B vs. B2C

Essay Details

Subject: Business
Author: Rayford M
Date: October 5, 2015
Level: University
Grade: A
Length: 4 / 937
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

An internet business owner needs to be able to determine how to best reach the customers and supply what the customers with what they want just like a traditional ?brick and mortar' operation does. The terms B2B and B2C were created to differentiate Internet commerce businesses that sell primarily to consumers those businesses that sell primarily to other businesses...

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The terms definitions have expanded to refer to any business who sells primarily to the customer (B2C) or to other businesses (B2B), both online and offline. Even though the marketing programs are the same for each type of business, the outcome of the marketing activities are different. (Murphy, D.) B2B and B2C differ greatly from one another in many ways however the first step in developing a marketing plan for B2B is similar to the first step in a B2C plan: identify who the customer is and why they need to hear the message of the business...

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