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You need to first understand the human needs; this idea is explained especially well by Perreault-McCarthy in their Basic Marketing: A Global-Managerial Approach. They declared that, “Some people think that if you just produce a good product, customers will be satisfied and your business will be a success. This attitude is reflected in the old saying: “Make a better mousetrap and the world will beat a path to your door.” The “better mousetrap” idea probably wasn’t true in Grandpa’s time, and it certainly isn’t true today. In modern economies, the grass grows high on the path to the Better Mousetrap Factory—if the new mousetrap is not properly marketed...
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