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Title: Marketing Definition

Essay Details

Subject: Business
Author: William S
Date: August 6, 2015
Level: University
Grade: A
Length: 4 / 946
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

After closely reviewing the needs of the public in an area or the market and the product or service is revised to accommodate these needs, a marketing plan would be created and executed. Printed Definition “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders...

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Marketing includes such matters as the pricing and packaging of the product and the creation of demand by advertising and sales campaigns.4 Note the phrasing: "The process", "functions involved", "process or technique", "an aggregate", "the business activity". These all get to the heart of the definition of marketing...

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