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After closely reviewing the needs of the public in an area or the market and the product or service is revised to accommodate these needs, a marketing plan would be created and executed.
Printed Definition
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (AMA, 2007)
• “American Heritage Dictionary's Definition of Marketing
The commercial functions involved in transferring goods from producer to consumer.2
• Merriam Webster's Marketing Definition
1 b: the process or technique of promoting, selling, and distributing a product or service
2: an aggregate of functions involved in moving goods from producer to consumer 3
• Marketing Definition From MSN Encarta Dictionary
the business activity of presenting products or services to potential customers in such a way as to make them eager to buy...
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