Marketing Defined
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Title: Marketing Defined

Essay Details:

Subject: Business
Author: Susanna S
Date: May 21, 2015
Level: University
Grade: A
Length: 3 / 728

Essay text:

Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution." (Boone & Kurtz, 1998) According to Boone and Kurtz a typical marketing textbook definition of marketing is ""Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives...

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