Title: Marketing Defined

Essay Details

Subject: Business
Author: Victor J
Date: January 6, 2016
Level: University
Grade: A
Length: 3 / 825
No of views: 0
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Essay text:

Where as marketing use to be a very simple concept, the expansion of business, competition and development of new technology through the years, in particularly over the past decade has added a level of complexity to the original design of marketing strategies. (Armstrong / Kotler 2005) Today marketing involves more of an affiliation with a company's customers and the administration of those affiliations than it ever has before...

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(Armstrong / Kotler 2005) Businesses that find a successful way to develop and control their customer associations are more likely to be profitable in the long run. These businesses do so by exploring what their customer's desires and needs are as well as identifying how those desires and needs might be fulfilled by the company's product, service or experience...

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