Title: Marketing Consultancy Assignment : VoIP mobile telephone system

Essay Details

Subject: Business
Author: Natasha A
Date: November 16, 2015
Level: University
Grade: A
Length: 5 / 1412
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

That’s why as marketing consultancy we analysed this market. We made an initial estimation of the market size in France. We also thought about the positioning of the product, his price, quality, … Then we tried to give an idea of the market penetration these following years, and we also analysed the main competitors...

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This system uses Broadband such as the Wifi to make calls to any phone in the world possible. To estimate the market we decided to compare the evolution of this system, with the past and current evolution of the markets of: mobile phones, Broadband, and additional services on mobile phones. To present the position of the telecommunications nowadays in France see the following table who shows that the market of mobile phones is still increasing, in contradiction with the market of home phones...

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