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Title: marketing concept

Essay Details

Subject: Business
Author: David R
Date: October 18, 2014
Level: College
Grade: A
Length: 1 / 138
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

2. Customers view a "product" as a need-satisfying physical good or service, or a blend of both that will provide total satisfaction to the customer. The customer views the product through the total quality and satisfaction that that the product offers. Producers should always "under promise and over deliver" on their entire product offerings because this will decrease the total number of dissatisfied customers and build positive relative quality for the producer's product in the eyes of the customer...

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2. Customers view a "product" as a need-satisfying physical good or service, or a blend of both that will provide total satisfaction to the customer. The customer views the product through the total quality and satisfaction that that the product offers. Producers should always "under promise and over deliver" on their entire product offerings because this will decrease the total number of dissatisfied customers and build positive relative quality for the producer's product in the eyes of the customer...

Showed next 250 characters

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