Title: marketing communications FORD

Essay Details

Subject: Business
Author: James W
Date: March 22, 2015
Level: University
Grade: A
Length: 12 / 3382
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the company should use along with the current marketing communication strategies. Background and Importance of Marketing Communications Marketing communications is a management process of conveying the information regarding a product or service to an audience who may buy or influence people or an organization’s decision regarding the buying of the product or service...

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The importance of marketing communications is also emphasized by Fill (2005) 4th ed. Marketing Communications, Essex, Prentice Hall, pg 7. “Marketing communications is an audience-centered activity. It provides the means by which brands and organizations are presented to their audiences. The goal is to stimulate a dialogue that will, ideally, lead to a succession of purchases...

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