Title: Marketing Communications

Essay Details

Subject: Business
Author: Jean E
Date: January 3, 2015
Level: University
Grade: A
Length: 6 / 1728
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This impression is given because the advert in the magazine uses a young woman with blonde hair to advertise the shampoo product. The main communications tool for this campaign is the magazine advert as the brand description uses a lot of detail aboul the product on the advert with some words being highlighted to stand out...

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i.e. 'Blonde brighten, enliven, enriched, intensify, shine, everyday, brilliance' Most of these words are adjectives used to sell the product to the audience. The advert also uses a brand logo so the consumer identifies the brand and it gives the brand identity and is more recognisable. Magazines can both convey new information that is not shown in the TV commercial and lead people to perceive the TV commercial in new ways...

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