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Title: Marketing communication tools ab.&fitch

Essay Details

Subject: Business
Author:
Date: September 4, 2014
Level: University
Grade: B
Length: 17 / 4997
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In fact to many people promotion is marketing. Promotion is a part of a firm's overall effort to communicate with consumers and others about its product or service ?offering'. Both the company and the consumer have needs which they aim to fulfill; the profit making company wishes to improve or maintain profits and market share, and gain a better reputation than its competitors, and the consumer aims to reach his or her personal goals...

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The total product offering allows each party to move towards these goals, offering a ?bundle of satisfactions' which fulfill needs in an instrumental and a psychological sense. The phrase ?Marketing Communications' is generally preferred to the term ?promotion', this term being reserved for a branch of communications called ?below-the-line sales promotion'...

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