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Title: marketing communication stratergy of tesco

Essay Details

Subject: Business
Author: Stacey L
Date: September 3, 2015
Level: University
Grade: A
Length: 5 / 1445
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

They strive to be the best value company in all of the market segments they enter. Over the years Tesco has used a complex marketing strategy in order to successfully communicate this message to their audience. The Tesco brand is associated with the slogan ?Every Little helps' it has been used for many years now as a marketing tool to communicate to customers what the company stands for...

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The slogan has penetrated into the minds of the customers through many forms of promotion; the most obvious being their point of sale communication (POS). It can be seen from the moment you reach the car park to the bags you hold as you leave. However, it is not enough to come up with a catchy slogan; it has to be seen to mean something or customers will loose faith...

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