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Title: Marketing communication for the Telecom Sector in Qatar

Essay Details

Subject: Business
Author: Thelma C
Date: August 10, 2013
Level: University
Grade: A
Length: 2 / 583
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Qtel. Competition with Vodafone has triggered the attention of Qtel to push harder in the marketing, promotion and media reach campaigns in order to take hold of as much possible the attention, and hence induce sales to the maximum achievable before the new service provider giant is ready to deploy its network...

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Although this may sound simple, in a “yet to be competitive environment” with increasingly similar products and services, proliferation of media options, and complexity in segmenting audiences, it is very difficult to get all the elements of the communications process right especially in a market that lacks local exposure and has an outstanding international spotlight...

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