Title: Marketing Communication

Essay Details

Subject: Business
Author: Jeanie L
Date: March 11, 2016
Level: University
Grade: A
Length: 2 / 548
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In other words, it is a mark used to show an ownership. In our competiting industries, when several companies promote a similar product, it is important for brand names being clearly on the packaging and easily recognizable. Competing manufacturers invest a lot of money and effort into making their brand name into a household name...

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Competing manufacturers invest a lot of money and effort into making their brand name into a household name. Brand name recognition and recall can build through repetitious advertising. Brand names, logos and whatsoever must be related to the products and must represent it. One of the primary reasons for keeping a brand strong is that it contains something that has salience to customers...

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