Title: Marketing changes
Essay Details
| Subject: | Business |
| Author: | Veronica K |
| Date: | January 18, 2014 |
| Level: | University |
| Grade: | A |
| Length: | 3 / 820 |
| No of views: | 0 |
| Essay rating: | good 0, average 0, bad 0 (total score: 0) |
Essay text:
They tend to shop in the evenings and on weekends due to their busy schedules. They tend to swap stores which they shop in due to convenience. This happens due to the time constraints but still earning an income they are less likely to be price conscious. The working women are more likely to purchase convenience foods and products and they tend to be brand and store loyal...
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Some men now do their shopping via the internet rather than physically enter the stores. Because they use this type of method it is harder to record their purchasing habits. They have moved away from traditional roles. Women are now taking a greater role in deciding which products to buy. Buying decisions have moved away from being male/husband denominated to become automatic...
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