Title: marketing -chanel

Essay Details

Subject: Business
Author: Virginia T
Date: February 10, 2017
Level: University
Grade: A
Length: 5 / 1317
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The company grew rapidly, and by the early 1920’s Bourjois had begun making and distributing skin creams from his Rochester, New York, plant for cosmetic industry giant Helena Rubenstein. Through the Wertheimer family would control the finances of Chanel from its inception, the impetus and creative vision for the company came from Coco Chanel...

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Theophile Bader, founder of the successful French department store chain Galeries Lafayette, introduced Coco Chanel to Ernest Wertheimer’s son, Pierre, in 1922. Coco Chanel sought financial help from Pierre Wertheimer to market a fragrance she had developed in 1921. Coco Chanel had an admirer, Pierre Wertheimer who wanted to assist her in succeeding and, two years after their introduction, he founded Parfums Chanel to make and sell her upscale perfume, named Chanel No...

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