Title: Marketing Cell Phones to India

Essay Details

Subject: Business
Author: Elizabeth P
Date: January 13, 2016
Level: University
Grade: A
Length: 28 / 8137
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

With India’s increasing GDP and average income, younger people will benefit from this growth and purchase more expensive goods. 2) The cell phone trend is going to take off within the next couple of years throughout India. a. Rise in per-capita will allow people to spend more on luxury items. b...

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Rise in per-capita will allow people to spend more on luxury items. b. The phones will be less expensive. c. There will also be declines in tariffs throughout India. d. The cell phone will eventually be considered a necessity. Scope of the Opportunity 1) Market Size India’s current cell phone population exceeds the total amount of cellular users within the United States of America...

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