Title: marketing case study

Essay Details

Subject: Business
Author: James K
Date: December 20, 2015
Level: University
Grade: C
Length: 2 / 447
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Children, teens, athletes, women, etc.); clothing and accessories Price ? A competitively priced product that has a variety of price ranges that everyone can afford respectively ($300 - $800) Promotion ? Hold events at local and major ski resorts all around the world ? provide incentives such as discount coupons or buy one get one free alternatives Advertise with celebrities ? Special discounts for long term customers Place ? Stores ? Ski Resorts ? Schools in areas where snow is available during the season ? Specialty stores, ? National chains 4) The image of snowboarding will be affected if more skiers or older participants take up the sport because: ? More revenue from skiers ? Stimulate innovation due to a new client base ? Snowboarding might not be considered edgy enough (older participants) ? Profits continue to grow or level off due to baby boomers ? Reputable due to long term customers ? May shift from an older audience to a much younger one (15...

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Children, teens, athletes, women, etc.); clothing and accessories Price ? A competitively priced product that has a variety of price ranges that everyone can afford respectively ($300 - $800) Promotion ? Hold events at local and major ski resorts all around the world ? provide incentives such as discount coupons or buy one get one free alternatives Advertise with celebrities ? Special discounts for long term customers Place ? Stores ? Ski Resorts ? Schools in areas where snow is available during the season ? Specialty stores, ? National chains 4) The image of snowboarding will be affected if more skiers or older participants take up the sport because: ? More revenue from skiers ? Stimulate innovation due to a new client base ? Snowboarding might not be considered edgy enough (older participants) ? Profits continue to grow or level off due to baby boomers ? Reputable due to long term customers ? May shift from an older audience to a much younger one (15...

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