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Coca-Cola's marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly 100 year old Coke flavor. Looking back, there were several areas in which Coca-Cola's marketing research strategy was fatally flawed.
First, taste-testers were not made aware of the possibility that the existing Coke flavor would be replaced with the newer flavor. This could have been the million-dollar question for Coca-Cola executives: "How would you feel if we replaced the existing Coke flavor with this new flavoring?"
Second, the sample size who tested the new flavoring was simply too small...
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