Title: Marketing Case Studies
|Date:||September 26, 2016|
|Length:||5 / 1311|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Coca-Cola's marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly 100 year old Coke flavor. Looking back, there were several areas in which Coca-Cola's marketing research strategy was fatally flawed.
First, taste-testers were not made aware of the possibility that the existing Coke flavor would be replaced with the newer flavor...
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This could have been the million-dollar question for Coca-Cola executives: "How would you feel if we replaced the existing Coke flavor with this new flavoring?"
Second, the sample size who tested the new flavoring was simply too small. Taste-testing was geared more toward determining whether consumers preferred a sweeter taste instead of toward the actual flavoring used...
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