Title: Marketing Case On Hummer

Essay Details

Subject: Business
Author: Anthony H
Date: July 28, 2013
Level: University
Grade: C
Length: 2 / 527
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

However speed was never a point of difference for H1. rather it was designed to take serious elite road warriors of the beaten path. The vehicle could travel in very rough surfaces. The ad went “the world’s most serious 4*4”. It portrayed the vehicle’s offrorad capabilities and military heritage...

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It portrayed the vehicle’s offrorad capabilities and military heritage. The target market was rich affluent people who could pay 100000 dollars to own the toughest vehicle. Am general also opened a Hummer driving Academy to train people how to drive it. GM market research GM found that most people associated Hummer name with the rugged and tough vehicle...

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