Title: Marketing Beer

Essay Details

Subject: Business
Author: Catherine C
Date: May 22, 2014
Level: University
Grade: A
Length: 4 / 1027
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

There is also a market segment for low cost beers with high alcohol content. The perceptual map also shows that there are potential business opportunities for premium beers with low alcohol content. The report also provides a high level summary of how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for marketing managers...

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Perceptual maps can be used by marketing managers to determine where consumer’s view their brand of beer to be positioned relative to its competitors. It is a useful tool to identify direct competitors and potential niche opportunities. Table of Contents Introduction 4 Perceptual maps and Beer 5 Implications of perceptual maps on consumer behaviour 5 Implications of perceptual maps on marketing strategy 5 Hahn 5 Heineken 5 Conclusion 5 Reference List 5 Appendix – might not need this 5 Introduction Beer originated in Iran over 7000 years ago...

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