Marketing B2B-B2C
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Title: Marketing B2B-B2C

Essay Details:

Subject: Business
Author: Gabriel S
Date: August 29, 2014
Level:
Grade: A
Length: 3 / 680

Essay text:

B2C companies employ more merchandising an activity like coupons, and offer to seduce the target market to buy. B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store. B2B is aimed on companies who are buying the products. The marketing for companies is not for an immediate buying process like B2C.There is a multi-step buying process involved. The marketing programs are the same, which includes: events, direct marketing, Internet marketing, advertising, public relations, word of mouth and alliance...

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