Title: Marketing Audit Starbucks

Essay Details

Subject: Business
Author: Jeffrey B
Date: March 21, 2015
Level: University
Grade: A
Length: 13 / 3762
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Starbucks' success was mostly a direct result of its aggressive expansion plan, that consequently turned the Starbucks coffee beverages into a most familiar and popular world-leading brand. Although Starbucks has been successful over the past 34 years, there are some potential drawbacks as identified on this Marketing Audit that might warrant some careful considerations...

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Although it may be good to maintain product prestige with a higher price tag, however, the reality is that not every average consumer can afford to spend over $50 in coffee drinks per month. Therefore the high prices may discourage customers from returning. The first impression may be the last impression...

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