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Essay Details:
Essay text:
The following parts of the marketing audit will be discussed.
Executive Summary
The purpose of this report is to conduct a marketing audit of the Schering Plough. The executive summary will provide a summary of the marketing audit which will consists of the conclusion and recommendations, if applicable. Data analysis will be performed in other sections of the audit and will be summarized in the executive summary section. The executive summary will performed upon completion of the marketing audit report. Challenges that may occur in completing the executive summary portion of the marketing will be summarizing pertinent information and that no conflicts exist between the summary and the audit...
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