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Title: marketing as a social and managerial process..

Essay Details

Subject: Business
Author: Larry P
Date: October 4, 2012
Level: University
Grade: A
Length: 1 / 292
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. ? Promotion ? Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale...

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Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principle elements together, which is common in film promotion. Advertising covers any communication that is paid for, from television and cinema commercials, radio and Internet adverts through print media and billboards...

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