Title: Marketing and Supply Chain differences B2B & B2C

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Subject: Business
Author:
Date: December 17, 2014
Level: University
Grade: A
Length: 8 / 2278
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(Schneider, 2004) B2C represents the Business-to-Consumer transactions that take place on the Web. (Schneider, 2004) From what I have read, I believe that Business-to-Business is one business selling, or attempting to sell products to another business, while Business-to-Consumer is a company that sells directly to individuals...

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This is an important step in marketing, for if you do not cater to your specific customer base, your customers will not be able to find you when they need you. As with the marketing, the supply chain of these companies can also be very different when dealing with different types of customers. Each supply chain must ultimately meet the needs of your customers, and in order to do that, the company must know what each customer wants and needs...

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