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Title: Marketing And Strategy Objectives

Essay Details

Subject: Business
Author: Robert T
Date: May 1, 2014
Level:
Grade: A
Length: 3 / 740
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

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SMART stands for: Specific Specific means that the objective is concrete, detailed, focused and well defined. Specific means that it’s results and action-orientated. Objective must be straight forwards and emphasize action and the required outcome. Objectives need to be straightforward and to communicate what you would like to see happen...

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To help set specific objectives it helps to ask: • WHAT am I going to do? This are best written using strong, action verbs such as conduct, develop, build, plan, execute, etc. This helps your objective to be action-orientated and focuses on what’s most important. • WHY is this important for me to do? • WHO is going to do what? Who else need to be involved? • WHEN do I want this to be completed? • HOW am I going to do this? Measurable If the objective is measurable, it means that the measurement source is identified and we are able to track the actions as we progress towards the objective...

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